Viable Business Plan

Too many founders have learned that passion and free beta products do not imply a sustainable business.Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received.Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short.

Too many founders have learned that passion and free beta products do not imply a sustainable business.

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Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. On the average, it takes as long to build marketing momentum as it does to build the solution.

If you wait to begin marketing until your product is final, you will find it very expensive to pivot to meet real world input, or the whole opportunity may have moved on without you.

Here is an eight-point test to tell you if you should forge ahead with your business idea.

IN PICTURES: 8 Tips For Starting Your Own Business The Bottom Line Did your upstart idea pass the test? There are many more things to consider, like zoning, insurance, and legal entity, so take the time to plan and do your research.

You have a great business idea, and even got started on a business plan.

But now you wonder: is my upstart business model really viable?

You've come up with what you think is a great idea for a new business, but is your business idea viable?

Common wisdom is that the best way to find out is to work through a business plan, which because of all the research involved, can be a long drawn out process. Maybe you don't need to write a complete business plan.

Of course, that has be a repeatable event, with enough revenue to sustain the business.

The conundrum is that once you have really proven the business model, you no longer need the investor money you asked for to start the business.