The Likert scale is a 5- or 7- point scale that helps evaluate how respondents feel about something.
The lowest number (always a ‘1’) indicates one extreme view, while the highest number (e.g., a ’5’ on a 5-point scale) indicates the opposite extreme view.
Biased questions are questions that encourage your participants to respond to the question in a certain way.
They may contain biased terminology or are worded in a biased way.
The answers don’t overlap (unless you include an ‘all of the above’ option), and you can’t apply a numerical value to them. When to use nominal questions Nominal questions work well when there is a limited number of categories for a given question (see the first example above).
They’re easy for users to answer and for you to tabulate, but you shouldn’t use them until you know enough about your customers—you risk missing out on important categories you had not considered.
If you could change just one thing about our product, what would it be?
When to use open-ended questions You’ll notice that the vast majority of the sample questions included in this post are open-ended, and there’s a very good reason for that.
And you won’t be able to understand them unless you ask the right survey questions at the right point in their buyer’s journey. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives.
This blog post will teach you how to write good survey questions, and it includes over 50 examples of effective survey questions for e-commerce, Software/Software as a Service (Saa S), and publishers/bloggers. With this information, you can then tailor your website, products, landing pages, and messaging to improve the user experience and (ultimately) maximize conversions.