Strawberry Farming Business Plan

The hydroponic industry is still fairly new in the S. market, in terms of research and the number of completely developed farms.The biggest negative is the start-up costs to erect a fully state-of-the-art project. The project must be able to supply produce all year round; if not, retail outlets will not be interested.The company will provide education, experience and research in the hydroponic field.

The hydroponic industry is still fairly new in the S. market, in terms of research and the number of completely developed farms.The biggest negative is the start-up costs to erect a fully state-of-the-art project. The project must be able to supply produce all year round; if not, retail outlets will not be interested.

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With these trends in mind, Fynbos Farm will also concentrate on wholesale live vegetable markets that sell hydroponic produce, fresh farmers’ markets, and export to neighbouring states and international markets.

For the purposes of this plan, we are focusing on retail outlets and Veg City shops within 45 miles of our location.

The advantages of growing in high-tech tunnels are: Vegetables Fynbos Farm’s first line of production will be tomatoes, peppers and cucumbers.

The farm will have the capacity sufficient to produce in excess of 2 550 000 kg of vegetables per year.

This project will be KZN-based, and will supply vegetables for the national and international markets, and instant turf for the local market.

Products The 4 main crops to be grown will be instant turf, long life tomatoes, cucumbers, and coloured peppers.Therefore, if a project is going to be developed, two major factors need to be taken into account. Due to high quality, vegetables must be sold retail outlets, etc. The Industry is still small, and therefore a project of this magnitude will create interest among all the major veg outlet markets.Fynbos Farm aims to be the biggest growers of hydroponics in the KZN region.In addition to the above, the company will seek contacts at universities and researchers that are involved in greens, and will continue the quest for the best flavoured, large, and firm vegetable throughout the year.Future product plans In the future the company would like to explore the possibility of flower production.Hydroponics is the production of vegetables in state-of-the-art, temperature-controlled, multi-span tunnels.The structures being used are richelle multi-spans, which come complete with computer temperature sensors, automatic opening and closing vents, automatic misting units and temperature controlled fans.Tomatoes: 4ha under plastic which will produce 2100 000 kgs per year Cucumbers: 1ha under plastic which will produce 205 000 kgs per year Peppers: 1ha under plastic which will produce 250 000 kgs per year Turf: 30ha in the open.Financial considerations The company is seeking both short-term and long-term funding to finance the purchase of a new farm and development costs of the project.The objective of this project is to establish an intensive farm, producing high-quality produce for both the national and international market year round.Fynbos Farm is a KZN-based company with a two-fold mission: Fynbos Farm will be a partnership of successful businessmen developing a small farm into a highly productive hydroponics and instant turf project.