By taking advantage of these free resources, a small business owner or marketer with even the most limited budget can begin strategizing and marketing like a seasoned professional.Your marketing plan details how you intend to meet your customers’ needs and communicate the benefits of your products or services to them.Instead, you can take advantage of these free tools to create a formidable marketing strategy: For the business owner who hasn’t worked with a marketing plan before, Vital Design’s step-by-step guide may be the best place to start.
Price is a very important factor in your marketing plan.
It affects: Key factors that affect your pricing strategy include: Promotion is the activity of informing, persuading, and influencing your customers’ purchase decisions.
As their guide says, “If you don’t know who you are, what you’re selling or who you’re selling to, you’re going to have a pretty hard time convincing people to buy your product or service.” Marketing Donut is part of a larger suite of resources Donut makes available to businesses across multiple industries.
Through how-to guides, feature articles, checklists, Q&As, FAQs, case studies, video content, blogs and downloadable resources, UK-based Donut helps businesses start up and run smoothly.
Their downloadable marketing plan template is a comprehensive tool designed to walk you through the following: Setting your marketing budget is a key part of creating an overall marketing plan.
This free, downloadable tool, developed by marketing automation expert Brainrider, incorporates key marketing benchmarks as set by Forrester Research.This will help you select a market position that provides a competitive advantage.Your overall position should emphasize those factors that your customers value most, and those which make you stand out from your competition.Smartsheet is a cloud-based spreadsheet tool that boasts much of the functionality of Microsoft Excel.It’s free to set up an account and create multiple spreadsheets that you and your team can share and collaborate on.It also offers several resources such as a marketing plan glossary.The guided marketing plan template walks you through the process of creating a marketing plan, step by step.Your goal is to create an image that’s unique, differentiated, and definable in the mind of your customers.To position your product or service, try the following: It’s essential that all of your marketing materials support the position or image you are creating.If you want to grow your business, you have to plan for growth.That starts with crafting a comprehensive marketing plan.