Restaurant Startup Business Plan Template

Restaurant Startup Business Plan Template-34
Become a part of your community by sponsoring sports or cultural events.

Become a part of your community by sponsoring sports or cultural events.

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Understanding the core customer groups you will be serving is the first step to a sound business plan.

A restaurant must have a strong concept -- the total package of menu, décor and service that sets the operation apart from the myriad restaurant choices available to diners.

For startup restaurants, the planning process is critical to setting the venture up for success.

Restaurants can’t expect to be popular with all demographic groups.

These points of differentiation are what you will emphasize in your marketing campaign.

Your concept will suggest many of the design elements, including style of tables and chairs, color scheme and artwork.

Determine your breakeven point at different assumptions for these variables.

You may find you need to adjust your pricing or increase the number of tables so you have higher potential revenue.

Older consumers may like the leisurely dining experience, top quality meat and elegant décor of an upscale steakhouse.

A restaurant in a college town would emphasize fun foods, such as burgers and pizza, and price the menu to fit students’ budgets.


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