Research Newspaper Advertising

Research Newspaper Advertising-36
When you look at a paper, you'll see it's divided into columns.Your newspaper ads are sized according to a very set formula: a certain number of columns wide and a certain number of inches long.We are a preferred procurement market intelligence partner for Fortune 500 firms and other leading companies across numerous industries.

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Again, you can purchase one area, two areas or all that are available.

You don't need a contract for these papers--they're pretty reasonable and are read more thoroughly than the free, local papers or "shoppers" are because people actually pay to receive them.

And you can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it sports, lifestyle or business.

Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads.

For instance, the Post Standard in Syracuse, New York, carries its local publication, called "Neighbors," on Thursdays.

This local section is inserted into the appropriate daily papers and distributed to the various suburbs of Syracuse, instead of to the paper's entire coverage area.

This is true for print ads in any newspaper, whether it's daily or weekly.

If you can't afford to run an ad in your daily paper at all, start with your subscription-based, weekly neighborhood publications.

When it comes to working with the publication, you'll have a different sales representative from each newspaper who will not only quote you prices and deadlines but will also help you design your ad.

When it comes to price, daily papers are the costliest of your choices and are best handled with annual contracts, since these publications make committing to one ad at a time cost prohibitive--rates plunge dramatically even for the smallest contract, compared to the one-time rate.

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