Nearly every headline on the cover is either blatantly or indirectly about sex.And it works, not just for men’s and women’s magazines, but for anything.The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Looking for a quick way to give your writing more punch?
Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.
The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. The authors of this Forbes headline don’t pull any punches: I didn’t realize some people get angry over business jargon, but apparently it’s a thing.
Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.
The truth is, nearly every human being on the planet is interested in either saving or making money.
It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.
The more emotion your writing makes readers feel, the more engaged they will be.
(It also gets bonus points for using the safety power word “proven”, which we’ll discuss in a moment.) If you want to stomp on your readers’ greed glands, use these power words: Greed isn’t the only emotion you want buyers to feel. They need to trust both you and your product or service. On the landing page for one of our Smart Blogger courses, we use power words to make sure our customers feel safe: In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words: Remember when you were a kid, and someone told you NOT to do something?
From that point on, you could think about little else, right? This Ahrefs article tempts you with its headline: Any blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.
Power words are a shortcut to sparking that emotion.
And in this post, you’ll learn how to use them like a kung fu master.