Marketing Section Of A Business Plan

Marketing Section Of A Business Plan-33
Developing your marketing plan will help you identify aspects of marketing that are easy to overlook.To produce a sound plan you will need to outline who your customers are, how they will buy your product or hire your services , and why.The key is to show you understand your market and you understand how you will reach your market.

Developing your marketing plan will help you identify aspects of marketing that are easy to overlook.To produce a sound plan you will need to outline who your customers are, how they will buy your product or hire your services , and why.The key is to show you understand your market and you understand how you will reach your market.

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For example, once you figure out where you’ll be selling your product – online, at a retail outlet, door-to-door – determine the type of sales team you’ll need and how you’ll compensate them.

In terms of distribution, think about how you’ll actually get the product or service into the hands of the customer.

Also keep in mind you may want to include examples of marketing materials you have already prepared, like website descriptions, print ads, web-based advertising programs, etc.

While you don't need to include samples, taking the time to create actual marketing materials might help you better understand and communicate your marketing plans and objectives.

You’ll need to know this number, especially when you draft your financial plan.

Providing great products and services is wonderful, but customers must actually know those products and services exist.The actual implementation of your sales and marketing initiatives actually occurs before you launch, when you’ve set your go-to-market date so strategize the components of your sales and marketing plan early on.This section should contain the following elements and should be no more than four pages.While customers in the counties surrounding the George Washington National Forest make up 35% of our potential customer base, much of our market travels from outside that geographic area.We will not be the low-cost provider for our target market. However, we will create web-based loyalty programs to incent customers to set up online profiles and reserve and renew equipment rentals online, and provide discounts for those who do.You’re going to need customers to buy your product. There are many free or low-cost strategies such as referrals, word-of-mouth, public relations, and marketing partners to help cross-promote or sell your product, so I would avoid any expensive print, TV or radio advertising campaigns at these early stages. Before you start actually executing on your marketing strategy, however, think about “branding.” This is the look and feel of your business, what customers experience when interacting with it, from the fonts, colors and text of the website and your business cards to the overall image you portray in the product itself.This branding will be reflected in the execution of your marketing strategy.Describe how you want customers to experience your product or service.Take a look at products or companies that you really like, and think about why you like them. Do these characteristics permeate all aspects of the product, from website to packaging to letterhead?For example, if your business involves a commission-compensated sales force, describe your Sales Programs and incentives.If you distribute products to other companies or suppliers and those distribution efforts will impact your overall marketing plans, lay out your Distribution Strategy.

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