But to keep it simple, the point of a marketing plan for restaurants is to come up with a detailed plan for how you are going to pique your potential guests’ interest and how you’re going to get them to want to dine at your restaurant.
Nine out of 10 restaurants use social media to connect and engage with their guests.
If you understand the purpose of the plan, it will be much easier to figure out how your restaurant can achieve that through its own marketing plan.
explains, “A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.” Of course, when it comes to restaurants, often times what restaurateurs offer is both a product, in the form of food, and an experience as well as stellar service along the way.
and have developed all the specials you’re going to offer to get guests coming back again and again.
The only thing you have left to solve is how you’re going to get those guests in the door in the first place—not just on your opening night, but over time in order to keep your rad new restaurant alive.
How likely are you to at least check the place out? How likely is it that you’re going to love it for all of the reasons your friend said you would? The first key step is figuring out who, exactly, you should be engaging in your word of mouth restaurant marketing strategy.
The best place to start is with customers who are already on your loyalty or rewards program.
Most cities have at least one or two people with an Instagram account dedicated to food that everyone else follows in order to hear about what’s happening and where they should be eating and drinking.
Depending on the reach of each particular influencer, it might cost you to have them post about your restaurant, but chances are you can get away with inviting them in for a free meal or drinks and they’ll end up posting about it at some point—the cost to you is minimal, but the impact on your business will be massive.