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Your sample menu should also include prices that are based on a detailed cost analysis.
The menu is the most important touchpoint of any restaurant’s brand, so this should be more than just a simple list of items.
Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).
Last week marked the launch of How to Open a Restaurant, Open Table’s complete digital guide to starting and growing a restaurant business.
We partnered with hospitality consultant Alison Arth to share tips, stories, and best practices from the best in the business (think the groups of Daniel Boulud and Danny Meyer, plus restaurateurs Gavin Kaysen and Aaron London).
It will prove the viability of your concept to potential investors and provide them with a clear and engaging answer to the question: “Why does the world need this restaurant?
” “The point of a business plan is to show that you’ve done your homework,” says Charles Bililies, owner of Souvla, a fine casual Greek restaurant in San Francisco that has received national acclaim since opening in the spring of 2014.
If you don’t feel that service is a noteworthy component of your operation, address it briefly in the concept section.
Write a brief overview of yourself and the team you have established so far.
Will your restaurant have counter service designed to get guests on their way as quickly as possible, or will it look more like theater, with captains putting plates in front of guests simultaneously?
If an extensive wine program is an integral part of what you’re doing, will you have a sommelier?