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"People are no longer looking at their computers as a screen or a mobile phone as just their phone.Rather, they're looking at it as a gateway to their life. It means there are new opportunities for marketers and entrepreneurs to talk to people in a new environment in a more meaningful manner."Users are very willing to attach themselves and become loyal consumers around new products and services today, and if you find a way to capitalize on that enthusiasm, you can bring a customer in for good while also gaining a brand advocate (someone who will express their enjoyment to others).
The best way to measure success is by taking note of how you are performing with people you already have a relationship with.
That gives you a great idea of how effective your business actually is performing.
Lou Dubois is a Philadelphia-based Social Media Editor for NBC Universal's local news affiliate (WCAU-TV).
He is an experienced writer, editor and marketer who has worked with and written about Fortune 500 companies and small businesses, focusing on social media, emerging technologies, small business success, entrepreneurship, sports business and corporate policy.
If you can find a way to show that you have innovative ideas and marketing strategies, you're a step ahead.
And in today's business landscape, those innovative ideas must include a social media strategy (yes, Facebook, Twitter and more)."I love the word personality when it comes to finding your personality in the social space," says Brendan Gallagher, the VP/Group Creative Director for Emerging Technologies at Digitas.
Previously he worked for Social Media Today, Sports Illustrated, the Associated Press and SOBe Fit Magazine, along with various newspapers.
The business landscape continues to change very quickly, and that constant change brings about plenty of opportunities for entrepreneurs.
When it comes to planning, it's all about your understanding of the target market (as it always has been), but these days its much more reliant upon your willingness to adapt and change.
Business Plan for an Online Business: Deciding What Business to Build"Don't think of the formal business plan until you actually need it," notes Tim Berry, president and founder of Palo Alto Software, the maker of Business Plan Pro software, who blogs at and is the author of .