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The Lean Canvas is a version of the Business Model Canvas and it is especially designed for Start Ups and Entrepreneurs.
The Lean Canvas focuses on addressing broad customer problems, solutions, key metrics, competitive advantages and delivering them to customer segments through a unique value proposition. It was adapted from Alex Osterwalder's Business Model Canvas by Ash Maurya and optimized for the Lean Startup methodology with an emphasis on finding customer problems worth solving — specifically by building a solid foundation on customer, problem, and solution assumptions before anything else.
Lean Canvas promises an actionable and entrepreneur-focused business plan.
It focuses on problems, solutions, key metrics and competitive advantages.Your compelling promise or offer that is solving the number 1 problem, includes a finished story benefit value after a job done. You are now ready to tackle solution possibilities.As all you have are untested hypotheses, I don’t recommend getting carried away with fully defining a solution just yet.Rather simply sketch out the top features or capabilities next to each problem.Bind a solution to your problem as late as possible.Lean Canvas is a planning method that helps you to get to the heart of your idea.It puts everyone on one page, helping you to set out the key information that you need, without any of the unnecessary details.The good news is that following a “Customer Discovery/Interview” process forces you to build a path to customers early.Unfortunately, unless you are in a direct sales business, that path may not scale beyond Problem/Solution Fit.This element was added to address the nature of startups; ‘most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product.’ Dead-center in the Lean Canvas is a box for your Unique Value Proposition (UVP).This is one of the most important boxes on the canvas and also the hardest to get right. The solution is what most entrepreneurs and product developers are most passionate about.