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In response, my essay draws on elements of History and International Relations theory to analyse corporate responsibility in a global context.I am very grateful to the Institute of Business Ethics for this award and for encouraging me to continue to foster these connections in the future." Really enjoyed the event at @IBEUK this evening discussing the past, present and future of #businessethics with @[email protected]_LSpence.
Companies that annually update their plans should always include a competitive analysis to catch changes in the marketplace and in their competition; startups need to know the landscape before they begin.
Your business plan's competitive analysis should list your main competitors and their strengths and weaknesses.
But the real stars of the show were these super impressive women who gave kick-ass presentations of their award winning essays.
The competitor analysis section can be the most difficult section to compile when writing a business plan because before you can analyze your competitors, you have to investigate them.
And don't ever say you don't have competition.
Quick: Try to name a successful business that doesn't have competition. But I'm amazed at the number of business plans that claim there's no competition for their new business idea.The more information you have about them, the better.Know where they're located, what they sell, their prices, their marketing messages, their web addresses and their reputations.It's one of the most important points in your plan and should always be included, even when you're just doing an internal plan but especially when outsiders will read it.A competitive analysis is your chance to look closely at your market and your competition, to learn what the others are doing and why.The information search is easiest when it involves publicly-traded companies.There are thousands of companies whose stocks are traded in public markets, and those companies have to share an amazing wealth of information with the world because the law requires it.The competition is great for your professional development.Winning an essay competition looks good on your CV. You will be given the opportunity to present your essay to industry experts (both academic and practitioner) at the awards ceremony.Being recognised by the IBE is a privilege; the award complements my scholarly pursuits and reaffirms my dedication to promote and practice business ethics in my professional career.Interdisciplinary is increasingly being recognised for its potential to unpack complex issues.