We will not be able to compete in any effective way with the chains using boxes or products as appliances.
We need to offer a real alliance that feels personal.
We must remain on top of emerging technologies because this is our bread and butter.
For networking, we need to provide better knowledge of cross-platform technologies.
It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.
AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones.
We are also under pressure to improve our understanding of the direct-connect Internet and related communications.
Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.
This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.
It also provides a step-by-step plan for improving our sales, gross margin, and profitability.