Communication Plan Examples For Business

Communication Plan Examples For Business-64
If they are going to "buy in," you must package the message so that they can understand it and pay attention to it.You must make sure the value and benefit outweigh any downsides (the "price" you are asking them to pay, for instance).

If they are going to "buy in," you must package the message so that they can understand it and pay attention to it.You must make sure the value and benefit outweigh any downsides (the "price" you are asking them to pay, for instance).

In our example, the broadest audience might be "All people working in New Jersey Office" and "All people working in Sydney Office".

Earlier in this article, we compared Communications Planning with marketing.

The first step is to put yourself in the shoes of your audience.

What do they need to know, and what do they know already? What's their preferred way of receiving information?

One saying in marketing is that "prospects need to see your message seven times before they buy." While this may be over-precise, your audience may need to read your message many times over before it sinks in.

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On the other hand, as you plan for each audience, remember also that members of one audience may also be part of another audience, and so may receive several messages.

A good way to do this is to think about the audience's needs – what do they need and want to know from you?

List all of your objectives (there may be several) for each audience in your plan.

And you must reach the audience through the right communications channels. This can initially seem quite difficult: for all but the simplest communications plan, it's good to use Stakeholder Analysis to help you do this.

Then, following the communication (promotion), you must be able to measure the effectiveness of your message and how well it has been received by your audience. Stakeholder Analysis Joe is an HR manager working in Sydney and is, therefore, a member of two audiences, as is Sue who is a customer services team manager in New Jersey.

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