It should include things such as your mission statement, a review of your restaurant legal structure and ownership, a brief history of the restaurant if it’s an existing restaurant and future plans of your restaurant business.
Your restaurant plan should be an overview of your business comprising of all-around strategies.
For example, in the interior design of a fine-dine restaurant would be different from that of a fast-food restaurant.
Also, include the cutlery, kitchen equipment, staff uniform that would complement the brand image of the restaurant in the business plan.
Needless to say, your menu is the heart of your restaurant plan.
It is generally accepted by the restaurant entrepreneurs that if you serve excellent food, your restaurant will be able to survive the competition.
The Business Overview of the Restaurant Plan comprises of three aspects-a) The Layout of the Restaurant/ Type of Serviceb) Sample Menuc) Management Team The next process of writing the restaurant business plan would be deciding the cuisine and the menu.
By this time you should be clear about your pricing as you would have already decided your clientele.
Similarly, it is better to conduct and write regarding your ‘SWOT Analysis’ before the ‘Industry Analysis’ as only after knowing what your strengths and weaknesses are can you place yourself in the Industry and determine your competitors.
Here is a downloadable business plan template that would help you create a winning business plan using the points mentioned below.