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Sam tested recipes for a wide variety of beer styles, including red’s, American Pale Ale’s, Porters, IPAs and continued to refine them for years as an avid home brewer.
They would take a second mortgage out on their house to get started. Sam and his wife were willing to take the risk of a taking out a second mortgage to fund the business.It also didn’t help with the banks that Sam had no formal business operation experience. An alternative funding option would be to bring partners into the business that would provide the startup cash required to get started. Any time you bring in partners, the operation of a business gets more complicated with more decision makers to agree on the longterm direction of the business.So Sam sat down with his wife and they had a big talk about whether or not they should move forward with the brewery.When it’s time to start looking for a location, one of the first things you’ll need to do is get touch with a commercial realtor that understands your market.Talk about where you want to be, how much space you’ll need, and the type of areas you envision.The location being considered was near the center of the city and accessible by a lot of major roads.In Sam’s situation, most of the startup cash would go toward funding the rent for the location and getting it outfitted / transformed into a brewery.Eventually Sam told himself it was time to actually figure out how to make the business work or move on: We need to either do this or give it up.Life’s too short to be miserable at work all the time.Sam had its limitations, Sam quickly returned to the home brew shop where it was purchased to ask questions about ways he could have more control over beer recipes and the equipment it would take to execute. Sam returned home that day with a roaster pan and stock pots from the local home brew store and began to develop what would be his first recipe.Using a computer program called , a tool that helps you work out the right percentages of ingredients to make beer, Sam began to experiment and learn what worked and didn’t work in terms of brewing.