Convenience, regular referrals from tow truck companies, and high quality, rapid service are critical to capture this segment of the market.
The niche where QDAR positions itself represents auto centers that offer both auto services and parts at one convenient location.
Middle and upper class customers to whom QDAR will cater its services are less price sensitive as they value the convenience of quick turnaround (on any model/make of car) and high quality of services.
Large competitors' stores typically carry the same basic product line, with variations based on the number and type of cars registered in the different markets.
A full complement of inventory at a typical supercenter includes an average of approximately 25,000 items.
The market of auto repair services and parts sales is very fragmented.
The majority of auto shops usually offer either repair services or parts inventory.
The company estimates that about 80% of revenues will come from the established local clientele and 20% from the tow-ins local and freeway traffic.
The table below further estimates the total market potential of type of services rendered by QDAR in Portland metropolitan area.
This type of system creates a service history for each vehicle, provides customers with a comprehensive sales document, and enables the service center to maintain a service customer database.
Fast and Reputable Auto Repair (FRAR) will be a start-up enterprise offering a full domestic repair services.