You can also discuss current or pending trademarks and patents associated with your product or service.
“They know what you can expect sales to be for that type of business in that market,” Allen says.
“If you walk in with a sales forecast 50% higher than other businesses, they are going to know that you are not being realistic, and that’s going to work against you.” Keep it concise: All you need is 15 to 25 pages for a good business plan, as long as the plan is clear, concise and contains all of the relevant information, Allen says.
[Back to top] This is simply an explanation of what your marketing strategy is and how you will execute it.
Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.