Bp Oil Spill Case Study Crisis Management

Bp Oil Spill Case Study Crisis Management-11
Effective PR is needed in this crisis situation because the entire Gulf of Mexico’s ecosystem is in jeopardy.Not only that, but residents of states such as Louisiana, Mississippi, Alabama, and Florida, who rely on the Gulf of Mexico to make a living are impacted.

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The 2010 incident in the Gulf of Mexico resulted in the killing of 11 crew members, posing serious health risks to thousands of people and creating massive damages to wildlife habitats and fishing and tourism industries.Hayward joined BP in 1982, as a geologist with a Ph. Analysis of Key Publics One public during the crisis were residents that relied on the Gulf of Mexico to make a living.Residents of Louisiana, Mississippi, Alabama, and Florida, who owned businesses’, were fishermen, or community members, and all persons that economic livelihood was affected by the oil spill in the Gulf of Mexico.Strategies & Tactics BP, having been involved in crisis situations before, ironically did not have a crisis management plan in place when the Deepwater Horizon oilrig explosion occurred.Due to this fact, BP, a multi-billion dollar company, had a “we’re winging it” attitude in regards to it’s response to the crisis. Google(); req('single_work'); $('.js-splash-single-step-signup-download-button').one('click', function(e){ req_and_ready('single_work', function() ); new c. Analysis of Situation/Background BP, a leader in deep water oil drilling efforts, triggered the worst environmental disaster in America’s history, when on April 20, 2010 a gas release and subsequent explosion occurred on the Deepwater Horizon oil rig.BP placed advertisements in the following newspapers; Washington Post, New York Times, USA Today, and Wall Street Journal.BP television advertisements featured Tony Hayward apologizing using the BP Slogan for the Deepwater Horizon explosion “We will get this done.BP also wanted to restore the environment, the local economy’s that were affected, and also their own image as an organization.BP’s primary objectives were to admit to the American public that they were responsible for the Deepwater Horizon explosion, that it should be held accountable for the crisis, and that it was doing everything possible to restore economies that were reliant on the Gulf of Mexico.


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