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In each group there was only one true participant the remaining 6 were confederates.
He found that when the task was carried out in a social group, the participants would report estimates of roughly the same value (even though they had previously reported quite different estimates as individuals).Asch wanted to investigate whether people would conform to the majority in situations where an answer was obvious.Procedure: In Asch’s study there were 5-7 participants per group.By doing this Milgram could identify which situational factors affected obedience (the DV). Williams) wore a laboratory coat (a symbol of scientific expertise) which gave him a high status.But when the experimenter dressed in everyday clothes obedience was very low.This is the deepest level of conformity were the beliefs of the group become part of the individual’s own belief system.An example of internalisation is if someone lived with a vegetarian at university and then decides to also become one too because they agree with their friends viewpoint / someone converting religions would also be a good example.Another example of the agenetic state involved a variation of Milgram's study whereby participants could instruct an assistant (confederate) to press the switches.In this condition 92.5% shocked to the maximum 450 volts.This shows when there is less personal responsibility obedience increases.People tend to obey others if they recognise their authority as morally right and / or legally based (i.e. This response to legitimate authority is learned in a variety of situations, for example in the family, school and workplace.