Secondary sources will consist of statistics and trends about your market and your customers.
The websites of Statistics Canada and Innovation, Science and Economic Development Canada are good places to obtain this data.
You’ll also need to know your business inside out, as listeners may come back to you with difficult questions.
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Your business plan is a crucial document for your new company.
It says who you are, describes your business and shows how you will become profitable.
BDC's article "How to write an effective business plan" provides a brief outline of the key elements of a plan.
You can also read our article on common mistakes to avoid when building your business plan.
A properly formulated plan can help you gain the confidence of lenders, investors and other stakeholders.
As such, it should show you’re committed to your business and have the skills, knowledge and confidence to achieve your goals.