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A property description is the written portion of a real estate listing that describes the details of a home for sale or lease.

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Making a property stand out can help sell it faster.

Property descriptions start with an opening statement followed by a paragraph or two about the home that’s up for sale.

One of the best ways to formulate a call to action is by starting it with a verb and then adding a benefit, or “what’s in it for them.” Here’s the call to action formula: Have some fun by getting feedback on your property description. Call to Action #2 By Santiago Sanchez at 9/5/2019 AM Excellent information, I have forwarded to all my agents. We often (almost always) forget about it, however, it's very important.

If you’re selling your home on your own, you can ask home buyers what stood out in your ad.

Features include cherry cabinets, quartz counter tops, crown molding, custom windows provide plenty of natural lighting, expansive decking (1000 sq. Only licensed agents who pay membership dues can list properties for sale in Los Angeles on their local MLS.

ft.), gourmet kitchen with island (great for entertaining), gorgeous master suite, den, storage, plus STUNNING views of L. Listings are sometimes distributed to large publishers like and Zillow, depending upon local MLS rules.Advertisements are placed on websites like Craigslist, in local newspapers (print or online classified sections) and other local publications like real estate magazines.Here are the two additional elements that expand a listing, turning it into an advertisement: Ads contain headlines that listings do not.All copy should be terse, highlighting the home’s features and their benefits. Entertaining friends, exercising or cooling off on a hot summer day are benefits.Carefully chosen adjectives convey extra meaning which creates value in the mind of the reader. But light takes on a whole new meaning, wouldn’t you agree?Here are some headline examples: The purpose of a call to action is to elicit a response from an interested home shopper.Responses typically include a click on a link, a phone call or an email inquiry.Here are few “Gorgeous 4-bedroom, 2-bathroom home in beautiful Silver Lake. This beautiful home is located close to shopping and dining.This property offers 1,160 square feet of living space and a lot size of 5,499 square feet. Here are just a few of its wonderful features: cozy fireplace, new kitchen cabinets, stainless steel sink, modern quartz counter tops, wood flooring, remodeled bathrooms, freshly painted, central a/c, attached two-car garage, large back yard, and so much more!Real estate advertisements are similar to listings in that they include property information, a description, and photos.However, property ads get two additional elements - a headline, and call to action.


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